Global Digital Media Specialist
Our client is a recognizable worldwide brand.
Responsibilities :
- Developing and executing digital media plans aimed to enhance the brand visibility and reaching target audiences effectively.
- Working collaboratively with cross-functional teams, to plan global media campaigns that align with the brand's marketing objectives.
- Strategic and innovative planning with a deep understanding of digital trends, and an ability to ensure that marketing campaigns always benefit from the best media mix
- Develop international media strategies in line with brand objectives and market trends
- Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)
- Coordinate with internal teams and markets on the visual planning of global digital media campaigns
- Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
- Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
- Collaborate with the brand international teams to coordinate global and local media campaigns
- Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
- Manage relationships with agencies and third-party vendors who support the brand's paid marketing efforts
- Conduct market research and audience analysis to inform media planning decisions
- Stay on top of the latest industry trends, emerging media channels and best practices
Profile :
- Over 5 years of experience in on digital media planning, particularly for high-end or premium brands.
- Strong expertise in analyzing data and deriving insights from key performance indicators (KPIs) and metrics.
- Skilled in communication and negotiations, with a knack for crafting creative media strategies.
- Well-versed in the use of media planning software and adept at overseeing global paid media budgets.
- Proven ability to manage multiple projects in a dynamic, high-pressure environment.
- Fluency in English is essential, with additional proficiency in French or German being an asset.
LI-Hybrid
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Global Digital Media Specialist
Well-versed in the use of media planning software and adept at overseeing global paid media budgets. Over 5 years of experience in on digital media planning, particularly for high-end or premium brands. Create media strategies that align with brand goals. Plan and run digital campaigns across multip...
Global Digital Media Specialist
Well-versed in the use of media planning software and adept at overseeing global paid media budgets. Over 5 years of experience in on digital media planning, particularly for high-end or premium brands. Create media strategies that align with brand goals. Plan and run digital campaigns across multip...
Global Digital Media Specialist
Well-versed in the use of media planning software and adept at overseeing global paid media budgets. Over 5 years of experience in on digital media planning, particularly for high-end or premium brands. Create media strategies that align with brand goals. Plan and run digital campaigns across multip...
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