Marketing Events and Campaigns Manager

The opportunity : Marketing Events and Campaigns Manager

At HSBC, we’re a trusted international organisation with a global customer base of around 39 million customers worldwide through a network that covers 62 countries and territories.

In Europe, our ambition is to become the leading international wholesale bank and we need talent like you to help us meet our ambition.

Whether you want a career that could take you to the top or in an exciting new direction we offer opportunities, support and rewards that will take you further.

This role is part of the Switzerland marketing team (PBRS Marketing) which is the marketing function for the Swiss Booking Center of HSBC Global Private Banking and caters the needs of HSBC clients in 15 markets across Europe and MENA.

PBRS Marketing aims at creating and delivering compelling content and events that drive interactions with the Relationship Managers and HSBC brand to help clients and prospects take the next, best action.

The team focuses on supporting the growth strategy of the business and aligns on their objectives at both a global and market level.

This role is responsible for working with the Head of PBRS Marketing in the management and execution of the marketing activities (events and campaigns across all channels) in Europe.

The holder of this role is expected to demonstrate a good understanding of the private banking industry and the way we engage with our clients, prospects, and internal stakeholders.

The role has a significant focus on the preparation and delivery of client and prospect events and willingness to travel is required.

All the marketing activities undertaken must be performed within our compliance framework and aligned with Branding, Communications and our Global Marketing strategy.

The location of the role is Zurich or Geneva.

Are you interested ? Do you have Marketing experience ? Do you enjoy to be part of a cohesive team ?

If you answered yes to any of these questions, we want to hear from you !

What you will do :

• Work with the Head of Europe International to develop and execute the Marketing Plan focusing on 6 key countries in Europe.
• Manage key stakeholders across several business lines and geographies, working in a matrix environment.
• Execute all client events to support the business, and track KPIs.
• Develop and implement multi-channel marketing campaigns to engage with different audiences.
• Comply with HSBC processes and procedures, taking into account local regulatory and compliance restrictions.

Leadership & Teamwork

Identify and work with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered by all areas of the business.

Key stakeholders include the global GPB business and global GPB marketing team.

• Drive introduction and adaptation of HSBC Group best practices.
• Liaise with marketing across EMEA, sharing best practice, common standards and approaches.

Operational Effectiveness & Control

• Follow marketing financial process, procedures and manage the Marketing budget allocated
• All agreed marketing campaign plans are developed, delivered, and measured in line with the agreed processes and governance framework.
• Responsibility for ensuring all marketing activities are measured, evaluated and reported, post implementation, ie post-event analysis report.
• Responsible for proactively identifying risks and providing recommendations on mitigating actions in the event of the internal and external developments changes in business strategy, revised segmentation, competitor activity, emerging channel development, changes in legislation etc.

Impact on the Business

• Planning and execution of marketing events and campaigns in Europe.
• Compliance with HSBC processes and procedures, taking into account local regulatory and compliance restrictions.
• Alignment with key stakeholders
• Reporting, KPIs, budget.

Requirements

You should apply if you have :

• Minimum 5-7 years broad based marketing experience, ideally within the financial industry, with strong event management experience across Switzerland and / or Europe.
• A range of project management experience within Marketing marketing campaigns, sponsorships, branding.
• Proven ability to work in a matrix environment with multiple stakeholders.
• Strong understanding of the private banking industry, its regulations, and cross-border rules.
• Fluency in English.
• Proven ability to work on multi-function projects, and excellent organizational skills.
• Due to immigration restrictions in Switzerland we will only be able to consider applications from Swiss or EU citizens or from candidates holding a valid Swiss work permit.

Even if you feel you do not meet 100% of our qualifications, we encourage you to apply, if you believe this role is right for you.

What you’ll get in return

We’ll help you progress your career, including access to development programmes, mentoring and coaching, as well as world-class training through HSBC University.

You can work your way and will have a say in when, where and how you and your team flexibly work together.

Our benefits will give you financial security, and can include :

• Health & meal allowance, public transport or (e-)bike allowance.
• Our family-focused benefits can help you to support your loved ones and include : days off for key events (weddings, moving house, adoption).

A one-time marriage or registering of a "Civil.

• Partnership" grant. One-time premium for birth or adoption, as "gift" or "voucher. 4 weeks’ paternity leave & 26 weeks’ maternity leave.
• Emergency Childcare with the Red Cross, free of charges for HSBC employees.
• Purchased holidays scheme, unpaid leave, sabbatical, Volunteering Leave.
• Accident insurance (private coverage) paid by the Employer, attractive Pension Scheme.

We’ll give you a huge range of resources that support your mental, physical and social well-being, including :

• Various sports and leisure activities organised by the employees for the employees.
• The Bank offers to the employees and their family members specialised free, confidential service to help them deal with any personal problems either at work or at home.

Unlimited telephone consultations services available 24 / 7.

• You’ll have opportunities to work internationally - this can be your place to start and branch out to anywhere we have offices.
• You’ll be able to join our Employee Resource Groups that bring together colleagues with shared characteristics and common interests.

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why