Marketing Manager
On behalf of one of our clients, an international food company in Geneva, we are seeking a :
Maternity leave replacement - 6 months
Responsibilities
- Source and translate consumer data into strong insights for new brand development.
- Collect and analyze consumer data to derive meaningful insights for the creation of new brands.
- Segment categories to uncover new opportunities within the current product portfolio : focusing on consumer needs, target demographics, products, and occasions.
- Assist in entering new markets and supporting existing ones with branded business, from analysis to launch.
- Develop and testing assets, managing media buying (digital, outdoor, in-store) in collaboration with partner agencies, ready for market deployment.
- Ensure effective cross-functional teamwork from inception to launch with all relevant business partners.
- Solicit and benchmark proposals for concept testing, media purchasing, and activation.
Qualifications
- Minimum experience of 5-6 years in an equivalent role
- Experience in consumer marketing experience
- Strong digital skills
- Operational and strategy-oriented
- Proven organizational, interpersonal, and communication skills
- Sense of organization and priorities
- English fluent, with a good knowledge of French is a plus
- Proactive, creative, agile, business- and solution-oriented
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