Head of Digital Communications
For one of our clients, a Swiss Private Bank based in Geneva, we are recruiting a Head of Digital Communications
Main responsibilities :
- Responsible for the Bank’s online presence and creative direction on all external channels (media / social media / digital media).
- Supervise all media activity and PR agencies management.
- Monitor the Bank’s online and offline reputation.
- Develop and execute comprehensive offline media strategies that align with the bank's overall marketing and communication objectives.
- Define the objectives and the strategy of integrated digital marketing campaigns.
- Contribute to content planning - Ensure consistency across all media / support.
- Lead content and digital initiatives to establish thought leadership on key AM expertise’s.
- Articulate specific communication plans with stakeholders to promote the bank’s investment expertise externally.
- Contribute to the Brand awareness - Increase readership / audience leveraging all external communications channels.
- Define the bank's global media strategy (LinkedIn, X, Facebook, WeChat, Instagram, YouTube, Spotify, online medias).
- Contribute to advertising / sponsorships initiatives.
- Structure a brand ambassador strategy .
- Launch lead generation initiatives to support business development.
- Pilot the digital communications activities with relevant KPI’s.
- Manage and enhance Bank’s digital platforms.
- Supervise the website, its content and traffic.
- Manage a team of 5 people.
Your profile :
- Master Degree or equivalent.
- Solid investment / bacground - min. 10 years' relevant experience in Wealth Management or Asset Management.
- Master all social media platforms and digital communications tools.
- Capacity to elaborate a sound digital media strategy (display, SEA, SEO etc).
- Strong project management skills The ability to articulate complex projects with different stakeholders.
- Result oriented Capacity to monitor results and allocate budget. Elaborate relevant KPI’s
- Content editing Copywriting Excellent written communications skills; experience to write, rewrite or edit complex / investment communications with a strong command of English;
- Teamwork and Inclusion - Collaborates with other team members and contributes productively to the team's work and output.
Flexible, dedicated, respectful, team-player.
- Ability to juggle many projects and meet deadlines in a high-energy, fast-paced environment
- Collaborates with other team members and contributes productively to the team's work and output.
- Flexible, dedicated, respectful, team-player.
- Experience with traditional media relations is a plus.
- Perfect fluency in English and advanced in French.
Only shortlisted candidates will be contacted, many thanks for your understanding.
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