Senior Performance Marketing Analyst (Italian Speaker)

Job Description

lastminute.com is looking for a Senior Performance Marketing Analyst  to play a crucial role into the Customer Acquisition are inside the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by data driven approach and capable of understanding the dynamic of both, marketing and data departments.

The job in brief :

Job Title -  Senior Performance Marketing Analyst

Working model -  hybrid from Switzerland

Team -  you will join the Customer Acquisition team within the Marketing department.

Level - individual contributor

Location -  Chiasso, CH

Contract -  Permanent - full-time (EUR 36 h / wee)

What your impact will be :

• Proactively define and review an overarching marketing strategy, based on data&insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.
• Supervise the reporting for the Customer Acquisition departments in order to have the hands on the main marketing channel every day, communicating effectively performance trends and insights to the manager.
• Collaborate closely with Data&Analytics team, to ensure alignment and coherence of overall data initiatives. It’s fundamental to understand the DB structure and the dynamics in order to extract and analyse, also if they could come from various sources including digital marketing platforms, website analytics, and third-party data.
• Partner with our marketing teams inside and outside the Customer Acquisition department,  create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics.
• Create a similar connection with the other marketing teams not in the Customer Acquisition department, in order to understand if and how “external factors” can affect the overall performance
• Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.

Qualifications

Essential

Desirable

Additional Information

Perks of working with us :

How we work together :

How we learn together :

Other perks :

Wish you were here? We do, too!

Selection process steps

Our commitment to celebrate diversity and generate belonging

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria :

By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.