to develop and manage its international growth, primarily across the Middle East, India, and Central Asia .
Main Role
- Define and execute Laurastar’s export sales strategy in alignment with global objectives.
- Develop strong, long-term partnerships with distributors and key partners to drive sales growth and brand visibility.
- Oversee market development, negotiate annual budgets, and ensure sales target achievement.
- Implement marketing and communication plans while maintaining Laurastar’s premium brand image across all channels and markets.
- Analyze market trends, competitors, and performance data to inform business decisions and optimize strategy.
- Collaborate internally with key departments (Marketing, Finance, Operations) and support events and product launches.
- Active participation to internal Sales meetings
Technical Competencies
Bachelor degree or equivalent in Business, Sales, or MarketingExcellent knowledge of English (both spoken and written). Additional languages such as Arabic or Hindi are an assetStrong commercial management and negotiation skillsExcellent analytical skills; proficient in MS Office 365 and BI / CRM tools (Salesforce, Tableau, Qlik, etc.)Personality, Soft Skills
At Laurastar, we value creativity, agility, ownership, and trust.
You embody these values through your open-mindedness, problem-solving spirit, and ability to make things happen.You are entrepreneurial and proactive, with a natural drive to deliver results and build strong relationships across cultures.Organized, resilient, and adaptable, you thrive in dynamic environments.You are ready to travel the world (30–40%) to grow our brand internationally.Your Background
You bring a minimum of 5 years’ experience in international sales / export, ideally within the consumer goods, premium appliances, or lifestyle sectors.You have successfully managed distributors, agents, and key accounts internationally.Experience working in multicultural settings, especially in the Middle East, is a strong plus.You understand the dynamics of selective retail and high-end markets.You have a proven ability to drive sales growth and enhance brand visibility.Please note that only applications including both a CV and a cover letter will be reviewed.
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