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Advertising Traffic Manager

Advertising Traffic Manager

Adecco Human Resources AGNeuchâtel, CH
Vor 30+ Tagen
Stellenbeschreibung

Our client is a recognizable worldwide brand.

Responsibilities :

1.Ad Campaign Coordination & Execution

  • Manages the scheduling, placement, and distribution of digital, print, TV, or social media ads.
  • Works with media planners, designers, copywriters, and developers to ensure all assets are ready for launch.
  • Ensures deadlines are met for ad delivery and trafficking.
  • Developing and executing digital media plans aimed to enhance the brand visibility and reaching target audiences effectively.
  • Working collaboratively with cross-functional teams, to plan global media campaigns that align with the brand's marketing objectives.
  • Strategic and innovative planning with a deep understanding of digital trends, and an ability to ensure that marketing campaigns always benefit from the best media mix
  • Develop international media strategies in line with brand objectives and market trends
  • Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)

2. Ad Trafficking & Implementation

  • Uploads and configures display, video, social, and programmatic ads into ad-serving platforms (e.g., Google Ad Manager, Facebook Business Manager, DV360, The Trade Desk ).
  • Implements tracking pixels, UTMs, and tags to monitor campaign performance.
  • Ensures ad specifications match platform requirements (correct file sizes, formats, durations, etc.).

    • 3. Monitoring & Troubleshooting

  • Monitors campaign performance to ensure ads are running properly.
  • Identifies and resolves technical issues , such as incorrect ad placements, broken links, or tracking errors.
  • Works closely with developers to troubleshoot ad-serving problems.
  • Coordinate with internal teams and markets on the visual planning of global digital media campaigns
  • Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
  • Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
  • Collaborate with the brand international teams to coordinate global and local media campaigns
  • Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
  • Manage relationships with agencies and third-party vendors who support the brand's paid marketing efforts

    • 4. Performance Optimization & Reporting

  • Analyzes campaign data and KPIs (e.g., CTR, impressions, conversions, ROAS ).
  • Provides recommendations to improve ad effectiveness and maximize ROI .
  • Creates performance reports
  • Conduct market research and audience analysis to inform media planning decisions
  • Stay on top of the latest industry trends, emerging media channels and best practices
  • Ensures all ads comply with platform policies (Google, Meta, programmatic networks, etc.) .

    • Profile :

  • Over 5 years of experience in on digital media planning, particularly for high-end or premium brands.
  • Strong expertise in analyzing data and deriving insights from key performance indicators (KPIs) and metrics.
  • Skilled in communication and negotiations, with a knack for crafting creative media strategies.
  • Well-versed in the use of media planning software and adept at overseeing global paid media budgets.
  • Proven ability to manage multiple projects in a dynamic, high-pressure environment.
  • Fluency in English is essential, with additional proficiency in French or German being an asset.

    • LI-Hybrid

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