Marketing & Social Media Lead in Zürich

Intro Calling all Marketing experts : Are you looking for a new challenge? How would you like to develop a meaningful product in an innovative team that creates value for our society? If you're an experienced Marketing expert with strong Social Media skills, then apply and work with us! 21 Impact Labs AG is a software company at the forefront of developing digital solutions for Brain Health. We are dedicated to creating products that empower users to support their brain and cognitive health using research-backed neuroscience. Our team consists of creative thinkers and problem-solvers, united by a shared vision of accessible cognitive health for all. Join us to help shape this journey and make a meaningful impact. Tasks Strategic Marketing and Social Media : Develop and implement a marketing strategy tailored for iOS app promotion, with a strong understanding of Apple marketing channels as well as Brain Health or a relevant area. Design and execute social media campaigns that engage, inform, and convert target audiences. Collaborate on brand positioning to ensure our product resonates with the brain health community and broader audiences. Content Creation & Management : Create compelling, on-brand content for various channels, including social media, blogs, and newsletters. Collaborate with designers to ensure visual consistency across platforms. Manage the content calendar to ensure timely and effective posting across all platforms we publish. Engage and manage our focus groups to understand better the requirements of our target groups. Audience Research and Community Engagement : Conduct in-depth user research to understand our audience’s needs and preferences. Engage directly with our community on social media, responding to feedback and fostering brand loyalty. Stay up-to-date on trends in brain health and wellness to guide marketing initiatives. Data-Driven Insights and Optimization : Use analytics to track campaign performance and optimize based on data insights. Provide actionable recommendations based on user engagement and conversion data. Collaboration and Product Alignment : Work closely with the product team to align marketing efforts with product updates and feature launches. Ensure brand consistency across all touchpoints, from social media to in-app messaging. Requirements Education and Certification : You have a Bachelor's or Master's degree in a relevant field such as Marketing, Communication or a related area. 3+ years of experience in marketing, social media management, or a similar role with a focus on mobile apps, preferably in iOS. Proven track record in growing social media channels and driving engagement, (YouTube, Instagram, TikTok, Twitter(X), Facebook, Telegram, Discord). Skills : Proficiency in social media platforms and scheduling tools. Good understanding of EMail marketing tools, Newsletter design and setup of campaigns, surveys as well as blog-posts. (Brevo, HubSpot, etc) Strong understanding of Apple’s App Store marketing, trends, and ecosystem. Experience with analytics tools to measure social media and marketing performance. Excellent written and verbal communication skills. Benefits We offer you : Flexible working hours with home office options. Modern infrastructure, including a Bring Your Own Device (BYOD) option. Active support in the development of innovative products and data services. Close collaboration with other teams. Fringe benefits package Our mission : We are building the future of brain health and care. Join us in shaping positive change through innovative technology. Are you ready to become part of our 21 Impact Labs family and leave a footprint in this growing field? Then we look forward to your application! Only complete applications consisting of a resume and cover letter will be considered. Closing What makes you the right candidate? Commitment — We’re in it for the long term. As our team expands, you’ll have room to grow in your role and develop new responsibilities. Proactivity — As a decentralized team, we value self-starters. Take the initiative, and lead the way in your role to make a lasting impact. We trust you to manage your workload and help steer the marketing direction. Passion for Quality and Result — We need someone who prioritizes effective, high-quality work over volume. If you’re ready to dive into the details and thrive in a collaborative, fast-paced environment, this role is for you.