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Marketing Specialist - Switzerland
Marketing Specialist - SwitzerlandIMI Climate Control • Nyon, Vaud, Switzerland
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Marketing Specialist - Switzerland

Marketing Specialist - Switzerland

IMI Climate Control • Nyon, Vaud, Switzerland
Il y a plus de 30 jours
Description de poste

IMI plc

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business everyday life and making a better world creating lasting impact for everyone.

We design build and service highly engineered products in fluid and motion control applications. We focus on five market sectors : Industrial Automation Process Automation Climate Control Life Science and Fluid Control and Transport.

Our partnership approach breaks through problems and reduces complexity. We dont invent in isolation we collaborate with our customers. We listen closely and we think differently creating space for diverse minds to innovate. We are working together to make businesses safer more sustainable and more productive.

Role Overview : Are you a passionate marketer who has already gained experience in digital and channel marketing Do you have a collaborative mindset and are customer-oriented Then youve come to the right place! You will have the opportunity to integrate the Western & Eastern Marketing teams with a great team spirit.

As a strong brand in the HVAC market we aim to further solidify our leading position. For this purpose we are looking for a Marketing Specialist to support our Switzerland sales business.

Work Environment : The role is based primarily at our main office in Eysins Nyon with the sales office in Fullinsdorf Basel. Employees are expected to work from the office three days a week including visits to the Basel office twice a month.

Key Responsibilities :

  • Develop and implement local marketing plans customised for all of Switzerland to support growth by using all tactics and channels online & offline (responsible for versioning content website newsletter social media paid advertising PR print trade marketing e-shop) according to the budget & timeline agreed with the Head of Sales
  • Digital marketing

Responsible for the Swiss website (FR DE and IT) keeping it up-to-date with content

  • Leading all ad placements keyword search for SEO / SEA and performance analysis)
  • Implement locally the marketing automation journeys in the Pardot platform
  • Manage CH social media channels creation of content and community management
  • Prepare regular performance reports including measuring KPIs for reporting and be responsible for budget management
  • Lead the organisation of customer events (including training and webinars) and / or local exhibitions organisation
  • Channel marketing
  • Wholesaler communication and trademedia

  • e-commerce marketing development with our partners (wholesalers eShop)
  • Be proactive & supportive to the local sales team by increasing brand awareness driving leads and educating customers
  • Critical Competencies for Success :

  • Bachelors degree / Masters in Digital Marketing / Communications or equivalent
  • 3 years of related marketing campaigns & communication experience ideally in field marketing in an international company is required
  • Strong consultative marketing approach to effectively engage with sales and channel partner community (wholesalers)
  • Customer-oriented with trade marketing and e-commerce experience is required
  • Highly organised at managing multiple projects working independently with limited supervision and a team player
  • Strong communication skills written and oral
  • Good command of English (min. B2) and fluency in German are required (must have). French and Italian knowledge is a good plus
  • Ability to travel to our sales sites in Switzerland as required (customer visits events)
  • Knowledge of Pardot and Salesforce is highly preferable
  • What We Offer :

  • Opportunity to join a diverse dynamic and fun international team that likes to challenge the status quo with new ideas and maximum creativity
  • The possibility to bring your know-how to the service of a growing sector that is part of the international engineering group IMI
  • Local benefits like : Medicover private medical care co-financing of foreign language learning life insurance possibility of remote work flexible working time and retirement plan
  • Health & Safety

    The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position. Reasonable accommodations may be made for individuals with disabilities. Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.

    Health Safety and Environmental Duties At IMI we are all personally committed to protecting our people minimising our impact on the environment the communities we operate in and our company. All members of our workforce have the duty to ensure the health safety and welfare of themselves others and the environment. Every employee is expected to follow all HSE operating procedures and to challenge any observed behaviours or unsafe acts.

    Code of Ethics

    IMI requires the highest standard of ethics in all business dealings particularly with customers suppliers advisors employees and the accordance with the IMI Way : Our Code of Responsible Business.

    Changes to This Job Description

    IMI reserves the right to amend this job description in whole or in part at any time.

    IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age race creed colour national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality sex or veteran status.

    Required Experience :

    Unclear Seniority

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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