Senior Brand Manager Travel Retail Emea & Americas

CONTEXT & MISSION :

In the context of the new multi-brand approach, we are looking for a highly motivated Senior Brand Manager Travel Retail EMEA & Americas to join our Travel Retail Department.

Key leader within the Marketing team, you will be accountable for establishing Travel Retail as a brand building platform and for driving the strategic plan to grow brands across Travel Retail Europe & Americas.

In this role, you will work in close collaboration with the rest of the Travel Retail Team (Sales, Finance & Operations) as well as Global Brand teams and external partners.

This position is based in Plan-les-Ouates (near Geneva) and reports to Global Travel Retail Marketing Director.

MAIN RESPONSABILITIES :

1) Brand Management (Sell-In)

• Partnering with Global Brand, lead the development and implementation of brand plans adapted to Travel Retail to grow market share (Assortment Strategy, Marketing Launches and Trade Animation Calendars);
• Ensure brand image and Global messages are respected and aligned with brand elevation and new standards;
• Lead annual forecasting exercise to determine the right level of forecast for novelties and iconic SKUs and work closely with Demand Planning and Sales team to deliver forecast accuracy;
• Support Global TR Marketing Director and RGM team for pricing exercises;
• Animate the TR-exclusive portfolio to reach annual targets (SI / SO / OP);

Manage the marketing budget to ensure key launches and initiatives are adequately supported, maximizing ROI.

2) Retail Excellence (Sell-Out)

• Full accountability in the development, planning and execution of the Trade marketing strategy in line with Brand guidelines and Go-To-Market strategy in TR;
• Drive the brief and development of Outpost & HPP / SPP, PR events to ensure maximum consumers engagement and conversion;
• Ensure excellent POS execution of assigned brand(s) in close collaboration with Sales and Retail teams (VM, POSM);

Coordinate and prepare regional monthly reports, launch report analysis, business presentations and adapt strategy with booster plans if needed.

3) Team Development & Management

• Spearhead relationship with key internal contacts, with emphasis on effectively influencing and challenging Global Brand Teams, providing a sound understanding of the TR marketplace;
• Manage, drive and develop team performance by providing clear vision, constant guidance & feedback;

Foster cooperation with Global Brand and knowledge of operations in order to accelerate the brand building exercise on a global scale.

HOW YOU CAN FIT :

7 years' experience in Marketing / Trade Marketing (ideally in the cosmetic industry)

Experience in Travel Retail is mandatory

A first experience in team management is mandatory

Fluent in English and French

Available to travel up to 20 %

Strong customer centricity mindset and business acumen, results focused

Self-organized, proactive, hands-on and multitask oriented with a high level of autonomy and entrepreneurial spirit;

Strong team player with excellent interpersonal & communication skills and the ability to work collaboratively and develop strong relationships at all levels and across functions

Rigorous with strong organizational skills

Appetite for change and challenges and at ease in an international fast-paced environment with remote & multicultural teams;

WHAT WE OFFER :

Working for a unique company, strongly committed towards the planet and the people (B Corp certification)

Working with passionate colleagues coming from all over the world

A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast

Internal mobility opportunities

Monthly allocation & discount for store products

Sport membership allowance

Attractive Social Insurances coverage

5 weeks annual leaves & 3 extra-days offered as public holidays

Flexible and hybrid work arrangement

Attractive Parental Leave Policy

Public transport allowance

STARTING DATE : ASAP

PERMANENT CONTRACT, full-time basis

Swiss Residency mandatory

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