Associate Director Marketing

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes , , , , , , and brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position : Associate Director Marketing (Beauty EMEA)

Work Location : Bussigny Switzerland

Type : (Hybrid) 3 days per week in Office, Full time, Permanent Contract

What you will be doing :

Reporting to the VP of Marketing EMEA, this pivotal leadership role will drive the strategic marketing agenda for Helen of Troy’s Beauty division across the region. You will lead a talented team to grow and activate the Curlsmith, Revlon, and Drybar brands, translating global vision into impactful, locally relevant strategies that meet financial targets and fuel long-term growth. These brands enjoy strong equity and loyal followings, but face diverse market challenges—from fierce competition to the need for tailored regional and country-specific consumer engagement.

Working in close partnership with Global Marketing and EMEA Sales, you will shape and execute go-to-market plans that support omni-channel sales and deepen brand resonance. You’ll oversee all aspects of 360° marketing—from digital, social, PR, and events to retail displays, trade shows, and DTC initiatives—while equipping sales teams and distributors with the tools they need to succeed.

Additionally, you’ll lead the localization of eCommerce and digital platforms across EMEA, ensuring content, campaigns, and product catalogues reflect regional needs and languages. This is a unique opportunity to elevate iconic brands and make a lasting impact across a dynamic and diverse market.

Key Responsibilities

Marketing Strategy & Profitability

• Lead the 5-Year Strategic Plan and P&L delivery for Beauty EMEA.
• Adapt global brand strategies to align with regional market and consumer trends.
• Drive cross-functional execution with Marketing COEs and Sales teams.
• Define KPIs aligned with OGSM and track performance.

Innovation & Product Development

Market Intelligence & Consumer Insights

Leadership & Team Management

Marketing Execution & Go-to-Market

Skills needed to be successful in this role :

Minimum Qualifications :

Preferred Experience :

What do we offer?