Our client in a reconizeable luxury brand.
The person in this position will report to the CMO, and will have a team of 2 people.
RESPONSABILITIES
- Trade Marketing Coordination : Lead and manage trade marketing activities, across international markets.
- Strategy Development : Develop and execute trade marketing strategies aligned with overall business objectives and market trends.
- Customer Management : Craft and implement strategies to curate exceptional customer journeys, focusing on engagement, retention, and loyalty programs tailored to high-net-worth individuals and affluent clientele.
- Clienteling Initiatives : Drive initiatives to cultivate and enhance relationships with key clients through personalized services and targeted marketing efforts.
- CRM Program Development : Establish and oversee a CRM (Customer Relationship Management) program designed to segment customers, personalize communications, and optimize the customer lifecycle management process.
- Product Launch Strategy : Collaborate with product development teams to create comprehensive launch strategies for new collections, ensuring alignment with brand positioning and market trends.
- Luxury Retail Excellence : Implement initiatives to elevate the luxury retail experience, including training retail staff on brand heritage, product knowledge, and delivering exceptional customer service.
- Experiential Marketing : Develop and execute experiential marketing strategies to create unforgettable brand experiences, including exclusive events, VIP dinners, and private viewings.
- Cross-functional Collaboration : Work closely with sales, marketing, and product teams to ensure seamless alignment and integration of trade marketing initiatives.
- Market Analysis : Conduct in-depth market research and analysis to identify opportunities and challenges within trade marketing activities.
- Budget Management : Effectively manage trade marketing budgets to ensure optimal allocation and ROI.
PROFILE
Minimum 10 years of proven experience in trade marketing within the luxury goods sector, demonstrating successful project management and team leadership skills.Bachelor's degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred.Deep understanding of the luxury goods market, with a solid grasp of market trends, consumer behavior, and competitor landscape.Strategic Leadership : Ability to develop and execute innovative trade marketing strategies aligned with business objectives and market dynamics.Customer Journey Management : Experience in crafting and implementing personalized customer journey strategies for high-net-worth individuals and affluent clientele, enhancing engagement, retention, and loyalty.CRM Expertise : Proficiency in developing and managing CRM programs to segment customers, personalize communications, and optimize customer lifecycle management.Product Launch Excellence : Track record of collaborating effectively with product teams to devise and execute impactful product launch strategies that resonate with target audiences and uphold brand positioning.Retail Excellence : Strong understanding of luxury retail standards and practices, with a history of implementing initiatives to elevate the retail experience and ensure exceptional customer service delivery.Experiential Marketing : Ability to conceive and execute experiential marketing initiatives that create memorable brand experiences, including exclusive events, VIP dinners, and private viewings.Cross-functional Collaboration : Proven capability to foster collaborative relationships across departments, particularly with sales, marketing, and product teams, to ensure seamless alignment and integration of trade marketing efforts.Analytical Skills : Strong analytical capabilities, adept at conducting comprehensive market analysis and deriving actionable insights to inform decision-making and optimize trade marketing strategies.Budget Management : Demonstrated financial acumen in effectively managing trade marketing budgets, ensuring prudent allocation and maximizing ROI for all initiatives.Communication Skills : Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and persuasively to internal stakeholders and external partners.Fluency in both French and English languages, with the ability to communicate effectively in multicultural environments.LI-Hybrid
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