E-Commerce Activation Specialist

For 45 years, the Laurastar Group has combined innovation, ambition, and excellence to create long-lasting products that beautify and purify your clothes and home. The family-owned Swiss group's expertise now extends from ironing and fabric care to hygienic steam systems aimed at creating a healthier home for you and your loved ones. Thanks to its unique Dry Microfine Steam DMS technology, Laurastar is the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Benelux and Hungary.

Our motivated, well-trained, hard-working, result-oriented employees are the foundation of our success.

If you would like to contribute to this success, we look forward to meeting you!

We are looking for our future,

E-Commerce Activation Specialist

to join our world headquarters in Châtel-St-Denis.

As an E-Commerce Activation Specialist, you will be responsible for building and scaling Laurastar’s discovery and activation channels to drive qualified demand and sales performance. Your mission is to generate incremental revenue and demand capture across organic search (SEO), AI-driven discovery (GEO / LLM), agentic commerce, social commerce, affiliate marketing and mobile activation channels, while strengthening the connection between customer discovery and conversion funnels.

Main role:

• Drive activation strategies for promotions and product launches to maximize commercial impact, including traffic acquisition quality, conversion funnel contribution and incremental sales uplift.
• Own and execute Laurastar’s SEO, GEO, AEO and AI-driven discovery roadmap, including content planning coordination and continuous optimization of organic visibility across search engines, LLM platforms and conversational commerce environments.
• Manage affiliate marketing programs end-to-end, including partner onboarding, performance monitoring, optimization and revenue contribution growth.
• Design, deploy and scale Laurastar’s CRM mobile engagement framework (Push notifications, WhatsApp and SMS), including use-case rollout, lifecycle activation and performance tracking.
• Lead social commerce and digital activation pilots (product catalogue, creator commerce, live shopping, emerging platforms), from concept definition to execution and performance evaluation.
• Develop and implement structured data frameworks, product discoverability logic and agentic commerce readiness.
• Own activation channel performance targets, including organic discovery contribution, engagement metrics and activation-driven revenue impact.
• Monitor activation KPIs, manage execution roadmaps and delivery milestones, continuously optimize channel performance and proactively propose innovation initiatives in AI commerce and digital activation.

Technical Competencies:

• Strong knowledge of SEO and organic discovery strategies.
• Experience with AI-driven discovery platforms, LLM visibility (GEO & AEO) and conversational commerce is a strong plus.
• Understanding of structured data, schema markup and product feed optimization.
• Experience with social commerce platforms (Meta/TikTok).
• Knowledge of affiliate marketing platforms and partnership ecosystems.
• Familiarity with mobile engagement tools (push notifications, WhatsApp Business, SMS platforms).
• Knowledge or experience with Salesforce Marketing Cloud.
• Any Salesforce certification is a plus.
• Proficiency in using data to drive growth, with the ability to read dashboards, interpret performance insights, and translate them into actionable business decisions.
• Fluent spoken and written English (C1 minimum). French knowledge is a plus.

Personality, Soft Skills:

• Strong strategic and execution-oriented mindset
• Curious and innovation-driven, with a strong interest in AI commerce and emerging digital trends
• Ability to manage multiple activation initiatives simultaneously
• Proactive, autonomous, and solution-oriented
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Comfortable working in an international environment
• Minimum 5 years of experience in e-commerce, digital marketing, SEO, social commerce, or activation roles
• Proven experience in managing customer activation channels
• Experience working in multi-market or international e-commerce environments is a plus

Please apply on Jobup.ch

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