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CDD - Int. Client Marketing Engagement Senior Project Manager
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WhatJobsGenf, Genf, SchweizCDD - Int. Client Marketing Engagement Senior Project Manager
CartierMeyrin, GE, CHHow will you make an impact? HOW WILL YOU MAKE AN IMPACT? KEY RESPONSIBILITIES
About the role
Within the Intl Client Marketing Department, the Client Engagement Senior Project Manager is responsible for overseeing and refining Cartier’s Client Lifecycle strategy across all regions, channels, and touchpoints. By aligning processes with global standards and coordinating with regional teams, you will ensure seamless and personalized client experiences at every stage of their journey in order to have business impact as well as client engagement and development impact.
This position consists of delivering a holistic approach to deliver end-to-end client engagement and conversion across all touchpoints by orchestratingmeaningful interactionsthroughout the client lifecycle journey .
How Will You Make an Impact?
1. Client Lifecycle Strategy
- Oversee the overall Client Lifecycle strategy across all regions, channels, touchpoints, and networks.
- Collaborate with regional teams to guide and support their Client Lifecycle strategies.
- Work closely with performance team to monitor the performance and technical efficiency of Client Lifecycle journeys, identifying areas for continuous improvement.
Ongoing projects :
Worldwide Reactivation Journey Go Live in December
Coordinate the Worldwide implementation with our external agency, the regions as well as with Performance team.
New Re-engagement Journey roll-out throuought the year
Coordinate the roll-out with interested regions with our external agency and Performance team.
Existing Client Lifecycle Journeys continuous improvement
Prospects Conversion, Retention, High-end Retention, Cartier Care based on :
Performance Analysis : Coordinate with Performance team the Quarterly Client lifecycle Insights & Competition Benchmarks
Latest Innovations : Develop new Campaign features (for instance through Movable Ink) and coordinate with Client Marketing Platform team on Innovations (MC Personalization, AEM6 Migration, New Channels)
Latest Content : Coordinate with Communications team the update of Content within Journeys to stay compliant and relevant (new Brand Statement, Assets end of rights, Regular Always-on Assets production)
Cartier Care : Contribute to the Cartier Care strategy by ensuring the operational monitoring and continuous improvement of Cartier Care Journeys; participate to Cartier Care committees.
2. Client Moments of Truth
Ongoing projects :
Travelers : Lead the Global Travelers Strategy to ensure seamless and relevant Client Experience between home & destination with our Travelers.
Gifts : Contribute to the Worldwide Gifting Client Engagement Strategy Guidelines and share with Client Activation & CRC teams. Ensure implementation within the Client moments strategy and monitor.
Clienteling : As part of the Clienteling Steering phase, lead the Clients’ Moments of Truth stream
3. Innovations
Performance team] to refine dashboard roadmaps for monitoring and tracking client interactions.
Ongoing projects :
New Personalized Features : Coordinate the creation of new personalization features with our external agency to increase engagement through our Campaign & ensure monitoring with Performance team.
Movable Ink : Ensure the collaboration with Movable Ink to choose and implement new features relevant for Cartier, and coordinate with CMP team when tools integrations are needed.
CMP Innovations : Collaborate with CMP team regarding Innovations with Marketing Automation & other tools and integration into our Client Engagement Strategy : Marketing Cloud Personalization roll-out of Triggered Journeys (Abandoned Basket / Browsed / Wishlist).
Key Responsibilities :
Ensure the agency manage the technical reliability and consistency across all client interaction platforms. Align strategies and actions with global and regional stakeholders to deliver world-class client experiences.
Serve as the primary point of contact for the Client Marketing Team, CMP, and External agency on enabling global excellence.
Foster innovation through close collaboration with internal and external stakeholders
Oversee the external agency deliverables
What Will You Bring to the Role ?
Minimum 5 years’ experience with at least a first experience in CRM
Strong project management and innovation-driven mindset.
Strong technical Expertise : Strong knowledge of CRM systems and tools like Salesforce is a must & proven expertise in Marketing Cloud
Exceptional analytical skills to monitor and enhance performance at all levels.
Excellent communication and collaboration skills, with a track record of working across diverse teams.